When people hear the word “champagne,” they usually think of grand occasions weddings, New Year’s Eve toasts, or luxe parties behind velvet ropes. But at Champagne Cocktail Club, we believe champagne deserves more than just a seat at the table. it is the table. The centerpiece, the spark, the symbol of intentional celebration in everyday life.
As a lifestyle brand rooted in celebration, community, and curiosity, Champagne Cocktail Club is not just about popping corks it’s about shifting how we see sparkling moments altogether. Our mission is to reframe champagne culture by making it more inclusive, playful, and experiential. We’re on a mission to turn what has often felt aspirational into something inspirational and attainable.
This isn’t just about cocktails. It’s about connection. It’s about embracing beauty, slowing down, and savoring the fizz. And yes, it’s about the cocktails, too.
The Spark: Why Champagne Culture Needed a Refresh
The traditional champagne narrative is stuck. For decades, the image has been the same: crystal flutes, white-gloved servers, exclusivity, and Eurocentric luxury. While there’s undeniable beauty in tradition, that story doesn’t reflect the full range of experiences or people who enjoy champagne today. It certainly doesn’t reflect how modern consumers, especially younger ones, think about celebration.
Millennials and Gen Z aren’t interested in gatekeeping. They’re building charcuterie boards from Trader Joe’s and pairing them with $15 bottles of Crémant or Cava. They’re inventing spritzes at home and posting them on TikTok. They’re buying stemless coupes from Etsy and mixing bubbly with yuzu, hibiscus, and elderflower syrup. The point? They’re rewriting the rules of celebration.
At Champagne Cocktail Club, we saw this shift not as a challenge, but as an opportunity. An opportunity to lead with creativity, conversation, and care — while honoring the spirit of champagne.
The Club Concept: Where Curation Meets Culture
What makes a club special? The feeling of being in on something. That’s exactly the feeling we aim to cultivate. But we’ve ditched the exclusivity and instead focused on creating a community both online and offline where people feel welcomed, not judged. Whether you’re a seasoned sommelier or someone who just figured out how to open a bottle of bubbly without hitting the ceiling, there’s a seat for you at our table.
The Champagne Cocktail Club is rooted in three pillars:
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Education (but make it fun)
We believe knowledge is power and pleasure. Our community thrives on bite-sized content, cheeky cocktail tips, approachable tasting notes, and surprising facts that spark curiosity. We’re here to answer your “dumb” questions, like “What’s the difference between prosecco and champagne?” or “Is it weird to drink this at brunch?” (Answer: No. Never.) -
Celebration as a lifestyle
We encourage mindful indulgence and celebration in the everyday. That could mean a Tuesday night toast with friends, a “just because” spritz after a long workday, or throwing a themed party with DIY bar carts. We believe champagne isn’t reserved for big life events — it should create them. -
Connection through creativity
We host digital and in-person experiences that bring people together. Cocktail challenges, playlist pairings, design inspo, cultural deep-dives, and partnerships with other women-owned or BIPOC-owned brands it’s all part of a collaborative, ever-evolving culture.
From Bottle to Brand: The Power of the Cocktail
You might be asking: Why champagne cocktails specifically?
Because cocktails represent transformation.
A cocktail isn’t just a drink it’s an invitation to play. It’s a creative act, an experiment, a story in a glass. Champagne cocktails, in particular, carry a history of glamour, rebellion, and reinvention. From the classic French 75 to bold new flavor fusions using lychee, lavender, and smoked rosemary, the options are endless and endlessly fun.
And they’re not just delicious. They’re symbolic. A well-crafted champagne cocktail embodies everything Champagne Cocktail Club stands for:
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Tradition, with a twist.
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Sophistication, without snobbery.
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Celebration, without waiting.
The Culture We’re Creating (and the People We’re Creating It With)
Our community is our heartbeat. We are driven by a belief that champagne culture is better when it’s shared — and reshaped — by a diverse range of voices.
That’s why we actively seek collaborations with women-led brands, queer mixologists, BIPOC creators, and local artisans. We amplify the voices of those often overlooked by the traditional beverage industry. And we highlight stories that reflect how champagne culture is evolving around the world — from rooftop parties in Brooklyn to sun-drenched café terraces in Lisbon.
We’re not interested in being the fanciest brand in the room. We want to be the friendliest. The one who remembers your favorite garnish. The one who brings an extra glass. The one who says, “You’ve got to try this new combo I made up — it’s weird, but it works.”
The Trends We’re Leading — and the Future We See
Trend 1: Casual Luxury
Champagne doesn’t have to be serious to be special. We’re seeing a rise in “casual luxury” — where indulgence is framed as a form of self-care, not just a spectacle. Think elevated picnics, loungewear parties, and champagne paired with takeout. Champagne Cocktail Club is the go-to brand for people who want beauty without pretense.
Trend 2: Low-ABV & Aperitif Culture
The cocktail scene is evolving toward lighter, more session-able drinks. Champagne cocktails naturally fit into this shift, offering a lower-alcohol option that still feels festive and fun. Our recipes spotlight fresh ingredients, botanical liqueurs, and seasonal garnishes that align with the wellness-oriented lifestyles of our audience.
Trend 3: Digital Hospitality
As social media continues to influence how we entertain, share, and discover, we see huge potential in bringing our club culture online. From Reels that showcase easy cocktail builds to curated Spotify playlists, we’re creating an immersive brand experience that meets people where they are on screens, but in style.
Trend 4: Ritual, Not Routine
People crave ritual. It grounds them. We’re seeing more people embrace intentionality in how they drink, gather, and celebrate. Whether it’s a Friday night spritz ritual or a themed monthly meet-up with friends, Champagne Cocktail Club fosters habits of joy not just habits of consumption.
Our Ethos: Bubbles with Purpose
We believe that celebration should be joyful, not performative. That’s why we prioritize sustainability, inclusivity, and accessibility in everything we do.
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Sourcing matters. We spotlight growers and producers who are practicing sustainability and ethical labor.
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Packaging matters. Whether it’s a physical Happy Hour Kit or a digital download, we prioritize eco-conscious materials and thoughtful design.
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People matter. We don’t just want followers; we want friendships. We answer DMs. We repost your cocktail experiments. We host events where everyone feels welcome — not just champagne connoisseurs.
At the end of the day, Champagne Cocktail Club is about more than drinks. It’s about what happens around the drinks. The laughter. The stories. The new traditions are being written in real-time.
The Big Picture: A Movement, Not Just a Brand
We don’t want to be a trend. We want to be a movement.
We envision a world where more people across more backgrounds feel empowered to celebrate themselves and each other. A world where champagne isn’t intimidating, but inviting. Whereas cocktails are less about perfection and more about expression. Where joy is a habit, not a holiday.
The Champagne Cocktail Club wants to expand the definition of “luxury.” To us, luxury means intention. Time. Beauty. Connection. It means choosing to turn a regular night into a special one. To pause. To pour. To toast.
Champagne Cocktail Club isn’t just redefining champagne culture. We’re democratizing it. And we’re just getting started.
Raise a Glass — Join the Club
If you’ve ever felt like champagne wasn’t “for you,” we’re here to say that it absolutely is. This is your invitation to sip, mix, laugh, learn, and repeat.
Follow along for seasonal recipes, cultural insights, creative rituals, and stories that make you want to uncork more often — and with more purpose.
Because at Champagne Cocktail Club, every day is worth celebrating.